News and Media


September 26, 2012

WINNIPEG, MB: September 26, 2012 not only marks the 10 year anniversary of the Canadian Centre for Child Protection’s program but also the inaugural National Awareness Day. On this day, the Canadian Centre reflects upon’s past 10 years of service and the great strides it has made in the protection of children.

“ has made important advancements over the past 10 years in the protection of children,” says Lianna McDonald, Executive Director, Canadian Centre for Child Protection. “As a result of Canadians taking the time to report their concerns to many offenders have been arrested and numerous children have been removed from abusive environments. But there is still much to be done. This is why today marks the first National Awareness Day.” ( is Canada’s national tipline for reporting the online sexual exploitation of children. Over the past ten years, has:

  • Received over 67,000 reports;
  • Forwarded over 17,500 reports to law enforcement agencies and over 140 reports to child welfare agencies;
  • Forwarded over 12,000 reports to other hotlines around the world;
  • Answered over 6,700 requests for educational information; and
  • Distributed over 7 million pieces of safety education material to schools, law enforcement agencies, child welfare agencies, industry and other stakeholders.

As a result, over 100 known arrests have been executed by law enforcement in connection to a report, and over 50 children have been removed from abusive environments.

“I want to congratulate on their 10th anniversary and offer my sincerest best wishes for continued success over the coming years,” said Public Safety Minister Vic Toews. "Our government believes that the safety of Canadians is not only a common responsibility, but also a common value. We all deserve to be safe and secure in our own homes and in our own communities – and that applies especially to our young people.”

National Awareness Day is meant to raise the public’s level of understanding about the issue of online child sexual exploitation and the difference reporting can make in the life of a child. To mark this day, has launched a new website to simplify reporting, educate Canadians on ways they can take action, and provide relevant prevention materials related to the protection of children.

“National Awareness Day is a reminder that it is all of our responsibility to protect children and there are ways for all of us to get involved in the fight against online child sexual abuse,” says McDonald.

Since the beginning of its inception, has been supported by both the private and public sector, including the Government of Canada, Manitoba Government, Bell, Telus, Shaw, and MTS Allstream.

For more information on National Awareness Day and how to get involved visit:

Click here to download the 10 Year Anniversary Report.


If you are a member of the media and would like to arrange an interview with one of our spokespeople please contact our communications team:

Communications, Canadian Centre for Child Protection

204-801-2979 (Cell)