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May 2017

Canadian Centre for Child Protection
The Canadian Centre for Child Protection is a national charity dedicated to the personal safety of all children. Our goal is to reduce the incidence of missing and sexually exploited children while educating the Canadian public about ways to keep children safe.

Today is Missing Children’s Day

This Missing Children’s Day, the Canadian Centre for Child Protection is educating parents about the single most effective way to reduce the risk of a child going missing – no matter what the child’s age.

Join the conversation about #MissingChildrensDay on Twitter® and Facebook®, and share this information to help better protect children.

Naked Mole Rat

There has been a significant spike in teenage sextortion over the past couple of years, and about one third of the victims are teenage boys. Offenders are connecting with teens through platforms like gaming chat rooms and livestreaming apps, and are attempting to coerce them into taking nude pictures or performing sex acts on webcam. Victims often think they are talking to someone their own age, but usually they’re not. If you don’t know what sextortion is, simply put, sextortion is blackmail. It’s when someone threatens to send a sexual image or video of a teen to people they know if they don’t pay them or provide more sexual content.

A new integrated campaign was created to open up an important discussion about this growing issue and help prevent teens from being sextorted. “Don’t get sextorted, send a naked mole rat” provides teenage boys with a response to people who are asking for nudes. Don’t send naked photos or videos, send a naked mole rat instead. Teens are inundated with messages about online risks and in order to stand out and be remembered, the message must be impactful and integrate humour. Centred around an education style video that can be used in schools, teenagers are taught about the dangers of sending naked photos to people they don’t know online.

A microsite was created to be the hub of the campaign. It hosts the video and provides important information about sextortion, downloadable naked mole rat gifs, memes, photos, and swag, as well as a lesson plan for teachers to download and use in their classes. While the video focuses on educating teenage boys, the lesson plan is framed up to educate boys and girls about the issue of sextortion and ways to keep safe.

Don’t get sextorted, send a naked mole rat at

Launching Soon!

As technology advances, so do the risks to children. To help parents stay connected to the online world their children are engaging in, the Canadian Centre for Child Protection is soon kicking off The site will provide parents with information about age-specific interests and risks, as well as prevention tips that parents can use to help reduce their child’s risk of online exploitation.

Summer Safety

Summer vacation is just around the corner. Whether your child will be spending time at camp, around the neighbourhood or online, brushing up on personal safety strategies can help make this summer a safe one. Teach your child Safety Habits for Life and reinforce them throughout the summer – it can help keep them safe from abduction, abuse and exploitation.

Help us keep our children safe. Give today.   CLICK HERE TO FIND OUT HOW   >


   Canadian Centre for Child Protection       |          @CDNCHILDPROTECT

ISSUE # 6      |      May 2017

“CANADIAN CENTRE for CHILD PROTECTION” is registered in Canada as a trademark; and “” is used in Canada as a trademark of the Canadian Centre for Child Protection Inc. All third party trademarks are property of their respective owners.