News and Media


October 19, 2010
For Immediate Release

New website launched to teach children online safety strategies

WINNIPEG, MB -- The Canadian Centre for Child Protection, in partnership with Shaw Communications Inc. launched a new website today which will help parents and educators teach kids about online safety. The Zoe and Molly Online website ( features a variety of resources and interactive activities designed to help teach kids how stay safe when playing online games, and to help educate them about the risks associated with sharing personal information and photos online.

The launch of the Zoe and Molly Online site comes on the heels of new survey results which indicate that while 77 per cent of Canadian children between the ages of six and 17 play online games, only five percent of parent gamers surveyed believed their kids were accessing online games (Entertainment Software Association of Canada survey results, released September 2010).

"The Internet presents a number of risks to children, so it's extremely important that parents are aware of what their kids are doing online, aware of the risks associated, and of the safety strategies they can teach their kids to help make their online adventures safer ones," said Lianna McDonald, Executive Director of the Canadian Centre for Child Protection. "Being in an online environment is no different than going to a park or to the mall -- there are safety strategies that apply and it's the responsibility of adults to ensure that children know about them."

The Zoe and Molly Online story helps reinforce the safety strategy "If asked to share and your parents aren't aware, say NO!" Research has shown that offenders can use information children provide online to manipulate and possibly exploit a child. Through the Zoe and Molly Online program, kids can learn about the risks and how to stay safe in a fun, interactive way.

"As a family run company, Shaw takes great responsibility in ensuring we take steps to help keep Canada's children safe on the Internet. The Zoe and Molly Online program is a great tool for parents and educators alike, and we are so proud to partner with the Canadian Centre to get this important resource into their hands," said Brad Shaw, Executive Vice-President of Shaw Communications Inc.

With support from Shaw, the Canadian Centre is also distributing a new Zoe and Molly Online Grade 4 teacher kit and 112,500 copies of a Zoe and Molly Online comic book to 4,500 schools across Western Canada. The new teacher kit includes a lesson plan, an online safety poster for the classroom, and a letter and at-home activity instructions that can photocopied and sent home to parents.


If you are a member of the media and would like to arrange an interview with one of our spokespeople please contact our communications team:

Communications, Canadian Centre for Child Protection

204-801-2979 (Cell)